Health report : http://harvard.edu

Follow recommendations of this health report to keep your site healthy

Examined at : 2017-12-03 09:22:26



Check Site SEO found 6 major issues

Score

page title

page title : Harvard University


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard University is made up of 11 principal academic units.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword : Harvard University, College, Education, Innovation, Teaching, Learning

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
Harvard 28 2.588 % No
December 25 2.311 % No
Read 16 1.479 % No
Twitter 12 1.109 % No
Tweet 10 0.924 % No
View 10 0.924 % No
8 0.739 % No
Gazette 6 0.555 % No
Instagram 6 0.555 % No
Holiday 5 0.462 % No
Jump 4 0.37 % No
food 4 0.37 % No
students 4 0.37 % No
News 4 0.37 % No
story 4 0.37 % No
program 3 0.277 % No
Dec 3 0.277 % No
Media 3 0.277 % No
Social 3 0.277 % No
Winter 3 0.277 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Read more 12 1.109 % No
View this 10 0.924 % No
this Tweet 10 0.924 % No
Twitter December 10 0.924 % No
2 2017 9 0.832 % No
December 2 9 0.832 % No
Tweet Twitter 9 0.832 % No
… Read 8 0.739 % No
Jump to 4 0.37 % No
Read story 4 0.37 % No
December 1 4 0.37 % No
1 2017 4 0.37 % No
Instagram Instagram 4 0.37 % No
of the 4 0.37 % No
2017 The 4 0.37 % No
Holiday Show 3 0.277 % No
story Gazette 3 0.277 % No
in a 3 0.277 % No
Harvard Gazette 3 0.277 % No
an extraordinary 2 0.185 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
View this Tweet 10 0.924 % No
this Tweet Twitter 9 0.832 % No
December 2 2017 9 0.832 % No
Twitter December 2 9 0.832 % No
Tweet Twitter December 9 0.832 % No
… Read more 8 0.739 % No
December 1 2017 4 0.37 % No
Instagram Instagram Instagram 3 0.277 % No
Read story Gazette 3 0.277 % No
AllstonBrighton Winter Market 2 0.185 % No
exhibition … Read 2 0.185 % No
annual exhibition … 2 0.185 % No
artists will present 2 0.185 % No
this annual exhibition 2 0.185 % No
in this annual 2 0.185 % No
work in this 2 0.185 % No
ceramic work in 2 0.185 % No
of ceramic work 2 0.185 % No
selection of ceramic 2 0.185 % No
extraordinary selection of 2 0.185 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Twitter December 2 2017 9 0.832 % No
Tweet Twitter December 2 9 0.832 % No
this Tweet Twitter December 9 0.832 % No
View this Tweet Twitter 9 0.832 % No
an extraordinary selection of 2 0.185 % No
of ceramic work in 2 0.185 % No
food recovery and donation 2 0.185 % No
Holiday Show and Sale 2 0.185 % No
… Read more Ceramics 2 0.185 % No
exhibition … Read more 2 0.185 % No
annual exhibition … Read 2 0.185 % No
this annual exhibition … 2 0.185 % No
in this annual exhibition 2 0.185 % No
work in this annual 2 0.185 % No
ceramic work in this 2 0.185 % No
Read more Ceramics Program 2 0.185 % No
selection of ceramic work 2 0.185 % No
extraordinary selection of ceramic 2 0.185 % No
Instagram Instagram Instagram Instagram 2 0.185 % No
present an extraordinary selection 2 0.185 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 1082

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 17%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(2)

  • Harvard University
  • Website

H2(8)

  • New clues to Alzheimer’s disease
  • Events
  • Video
  • Latest Harvard Gazette News
  • Harvard on Instagram
  • Harvard on Twitter
  • News from Around Harvard
  • Get in Touch

H3(22)

  • Scholar’s eye for fashion
  • Not easily persuasive
  • NBA players team up with M.B.A. students
  • Matt Keegan: Replicate
  • We Just Fit, You and I
  • Shirley
  • World in a Drop: Photographic Explorations of Microbial Life
  • Harvard students help in food recovery and donation program
  • Harvard students come face to face with refugees
  • 2 Harvard seniors awarded International Rhodes Scholarships
  • Life and death were inseparable for family and surgeons
  • Harvard panelists consider worst-case scenarios for climate
  • Senior Matthew DeShaw looks back as he moves forward
  • December Vacation Week Activities
  • Winter Wellness Walk
  • Hold Your Temper: Celebrating the Science of Chocolate
  • Film and Discussion: Gazing through a Lens—ʿAli Khan Documents 19th-Century Iran
  • Ceramics Program Holiday Show and Sale
  • Allston-Brighton Winter Market
  • Ceramics Program Holiday Show and Sale (Opening Reception)
  • All the World is Here
  • Security & Brand

H4(1)

  • Social Media & other Application Links

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

Robot.txt

Your site have robot.txt

Robot.txt

> # # robots.txt # # This file is to prevent the crawling and indexing of certain parts # of your site by web crawlers and spiders run by sites like Yahoo! # and Google. By telling these "robots" where not to go on your site, # you save bandwidth and server resources. # # This file will be ignored unless it is at the root of your host: # Used: http://example.com/robots.txt # Ignored: http://example.com/site/robots.txt # # For more information about the robots.txt standard, see: # http://www.robotstxt.org/robotstxt.html User-agent: * Crawl-delay: 10 # CSS, JS, Images Allow: /misc/*.css$ Allow: /misc/*.css? Allow: /misc/*.js$ Allow: /misc/*.js? Allow: /misc/*.gif Allow: /misc/*.jpg Allow: /misc/*.jpeg Allow: /misc/*.png Allow: /modules/*.css$ Allow: /modules/*.css? Allow: /modules/*.js$ Allow: /modules/*.js? Allow: /modules/*.gif Allow: /modules/*.jpg Allow: /modules/*.jpeg Allow: /modules/*.png Allow: /profiles/*.css$ Allow: /profiles/*.css? Allow: /profiles/*.js$ Allow: /profiles/*.js? Allow: /profiles/*.gif Allow: /profiles/*.jpg Allow: /profiles/*.jpeg Allow: /profiles/*.png Allow: /themes/*.css$ Allow: /themes/*.css? Allow: /themes/*.js$ Allow: /themes/*.js? Allow: /themes/*.gif Allow: /themes/*.jpg Allow: /themes/*.jpeg Allow: /themes/*.png # Directories Disallow: /includes/ Disallow: /misc/ Disallow: /modules/ Disallow: /profiles/ Disallow: /scripts/ Disallow: /themes/ # Files Disallow: /CHANGELOG.txt Disallow: /cron.php Disallow: /INSTALL.mysql.txt Disallow: /INSTALL.pgsql.txt Disallow: /INSTALL.sqlite.txt Disallow: /install.php Disallow: /INSTALL.txt Disallow: /LICENSE.txt Disallow: /MAINTAINERS.txt Disallow: /update.php Disallow: /UPGRADE.txt Disallow: /xmlrpc.php # Paths (clean URLs) Disallow: /admin/ Disallow: /comment/reply/ Disallow: /filter/tips/ Disallow: /node/add/ Disallow: /search/ Disallow: /user/register/ Disallow: /user/password/ Disallow: /user/login/ Disallow: /user/logout/ # Paths (no clean URLs) Disallow: /?q=admin/ Disallow: /?q=comment/reply/ Disallow: /?q=filter/tips/ Disallow: /?q=node/add/ Disallow: /?q=search/ Disallow: /?q=user/password/ Disallow: /?q=user/register/ Disallow: /?q=user/login/ Disallow: /?q=user/logout/




Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Location: http://harvard.edu/sitemap.xml

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 40
Total External Links? 98

Internal Links

  • /
  • /about-harvard
  • /about-harvard/harvard-glance
  • /president
  • /about-harvard/harvards-president-leadership
  • /about-harvard/academic-experience
  • /about-harvard/administrative-offices
  • /about-harvard/directories
  • /admissions-aid
  • /admissions-aid#titletop
  • /admissions-aid#grad
  • /admissions-aid#continue
  • /admissions-aid#summer
  • /schools
  • /on-campus
  • /on-campus/arts-and-humanities
  • /on-campus/commencement
  • /events
  • /on-campus/museums
  • /on-campus/research
  • /on-campus/visit-harvard
  • /events
  • /faculty
  • /staff
  • /students
  • /parents
  • /on-campus/visit-harvard
  • /media-relations
  • /events
  • http://www.harvard.edu/about-harvard/multimedia
  • /about-harvard/social-media
  • /sitemap
  • /contact-harvard
  • /about-harvard/maps-directions
  • /about-harvard/social-media-and-newsletter-directory
  • /privacy-statement
  • /copyright-issue
  • /security-issue
  • http://www.harvard.edu/itunes
  • /all-harvard-mobile

External Links

  • http://community.harvard.edu/
  • http://news.harvard.edu/gazette/
  • http://www.hbs.edu/
  • http://college.harvard.edu
  • http://www.dce.harvard.edu/
  • http://www.hsdm.harvard.edu/
  • http://www.gsd.harvard.edu/
  • http://www.hds.harvard.edu/
  • http://www.gse.harvard.edu/
  • http://seas.harvard.edu/
  • http://www.fas.harvard.edu/
  • http://www.hks.harvard.edu/
  • http://www.gsas.harvard.edu/
  • http://www.law.harvard.edu/index.html
  • http://hms.harvard.edu/
  • http://www.hsph.harvard.edu/
  • http://www.radcliffe.edu/
  • http://www.gocrimson.com/
  • http://hr.harvard.edu/jobs/
  • http://harvardx.harvard.edu/
  • http://library.harvard.edu/
  • http://news.harvard.edu/gazette/
  • http://campaign.harvard.edu/
  • http://alumni.harvard.edu/givenow
  • http://alumni.harvard.edu
  • https://news.harvard.edu/gazette/story/2017/11/new-clues-to-alzheimers-disease/
  • https://news.harvard.edu/gazette/story/2017/11/new-clues-to-alzheimers-disease/
  • https://news.harvard.edu/gazette/story/2017/11/harvard-junior-shows-deep-fashion-sense/
  • https://news.harvard.edu/gazette/story/2017/11/harvard-junior-shows-deep-fashion-sense/
  • https://news.harvard.edu/gazette/story/2017/11/harvard-visiting-professor-e-j-dionne-on-the-art-of-persuasion/
  • https://news.harvard.edu/gazette/story/2017/11/harvard-visiting-professor-e-j-dionne-on-the-art-of-persuasion/
  • https://news.harvard.edu/gazette/story/2017/11/in-novel-program-nba-players-and-harvard-m-b-a-students-work-together-to-build-business-acumen/
  • https://news.harvard.edu/gazette/story/2017/11/in-novel-program-nba-players-and-harvard-m-b-a-students-work-together-to-build-business-acumen/
  • https://carpenter.center/program/matt-keegan-replicate
  • https://carpenter.center/program/matt-keegan-replicate
  • https://carpenter.center/program/we-just-fit-you-and-i
  • https://carpenter.center/program/we-just-fit-you-and-i
  • https://www.boxoffice.harvard.edu/Online/default.asp?BOparam::WScontent::loadArticle::permalink=shirley
  • https://www.boxoffice.harvard.edu/Online/default.asp?BOparam::WScontent::loadArticle::permalink=shirley
  • https://hmnh.harvard.edu/world-drop-photographic-explorations-microbial-life
  • https://hmnh.harvard.edu/world-drop-photographic-explorations-microbial-life
  • https://news.harvard.edu/gazette/story/2017/12/2-harvard-seniors-awarded-international-rhodes-scholarships/
  • https://news.harvard.edu/gazette/story/2017/12/life-and-death-were-inseparable-for-family-and-surgeons/
  • https://news.harvard.edu/gazette/story/2017/12/harvard-panelists-consider-worst-case-scenarios-for-climate/
  • https://news.harvard.edu/gazette/story/2017/12/senior-matthew-deshaw-looks-back-as-he-moves-forward/
  • https://www.instagram.com/p/BcK-5KInGlB/
  • https://www.instagram.com/p/BcIOkhqnNcZ/
  • https://www.instagram.com/p/BcFKSPbnFEc/
  • https://www.instagram.com/p/BcAPJ75HAXL/
  • http://twitter.com/search?q=%23HarvardNetwork
  • https://t.co/MdqwTUzxYS
  • http://twitter.com/HarvardAlumni/status/937194196464697344
  • http://twitter.com/RadInstitute
  • http://hvrdalum.me/thegraa36
  • http://twitter.com/search?q=%23HAAevents
  • http://twitter.com/HarvardAlumni/status/937163486437826561
  • https://twitter.com/i/web/status/937143121225412608
  • http://twitter.com/Harvard/status/937143121225412608
  • http://twitter.com/HarvardChanSPH
  • http://twitter.com/search?q=%231
  • https://twitter.com/i/web/status/937142096082948096
  • http://twitter.com/GreenHarvard/status/937142096082948096
  • https://twitter.com/i/web/status/937135058913243136
  • http://twitter.com/HarvardResearch/status/937135058913243136
  • http://twitter.com/harvardmed
  • http://twitter.com/aaas
  • http://hvrdalum.me/fourfe19c
  • http://twitter.com/HarvardAlumni/status/937130769805344768
  • https://twitter.com/i/web/status/937113407802806272
  • http://twitter.com/GreenHarvard/status/937113407802806272
  • http://twitter.com/HarvardDC
  • http://twitter.com/brycelegal
  • http://hvrdalum.me/harva2680
  • http://twitter.com/HarvardAlumni/status/937100366684049408
  • http://twitter.com/m_sendhil
  • http://twitter.com/HarvardDivinity
  • https://twitter.com/i/web/status/937068865812598784
  • http://twitter.com/HarvardAlumni/status/937068865812598784
  • https://twitter.com/i/web/status/937059298168967174
  • http://twitter.com/GreenHarvard/status/937059298168967174
  • https://community.harvard.edu/event/december-vacation-week-activities
  • https://community.harvard.edu/event/winter-wellness-walk
  • https://community.harvard.edu/event/hold-your-temper-celebrating-science-chocolate
  • https://community.harvard.edu/event/film-and-discussion-gazing-through-lens%E2%80%94%CA%BFali-khan-documents-19th-century-iran
  • https://community.harvard.edu/event/ceramics-program-holiday-show-and-sale
  • https://community.harvard.edu/event/allston-brighton-winter-market
  • https://community.harvard.edu/event/ceramics-program-holiday-show-and-sale-opening-reception
  • https://community.harvard.edu/event/all-world-here
  • http://www.accessibility.harvard.edu/
  • http://hr.harvard.edu/jobs
  • http://trademark.harvard.edu/pages/trademark-notice
  • http://facebook.com/harvard
  • http://twitter.com/harvard
  • http://www.instagram.com/harvard
  • http://youtube.com/harvard
  • https://soundcloud.com/harvard
  • http://plus.google.com/+harvard
  • https://www.linkedin.com/edu/school?id=18483

Alexa Rank

Traffic Rank 823
Reach Rank 868
Top Country United States
Top Country Rank 345

Domain IP Information

ISP Amazon.com
IP 52.87.67.209
Organization Amazon.com
City Ashburn
Country United States
Time Zone America/New_York
Longitude -77.472800
Latitude 39.048100

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 138
NoIndex Enabled By Meta Robot? No
NoFollow Enabled By Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

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Severity: Warning

Message: count(): Parameter must be an array or an object that implements Countable

Filename: site/report.php

Line Number: 1157

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site have 4 images without alt text.

Images Without alt

  • https://www.trumba.com/i/DgBz3vZrgw8ffIEFDUNVn8%2AW.jpg?nocache=636443673073794000
  • https://www.trumba.com/i/DgC89UtF6yEx9VwpIDz2MlJR.jpg
  • https://www.trumba.com/i/DgBb8EAZUmGiNI%2Aa6cDOC9Xx.png
  • https://www.trumba.com/i/DgBM16Ikq4Gc5HW9ZcOS%2Adou.png


Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.

Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 56 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 13 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 1 inline css.

Inline CSS

  • <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TK7H6Z" height="0" width="0" style="display:none;visibility:hidden"></iframe>


Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site passed micro data schema test. 1 results found.

Micro data schema list

  • <head itemscope itemtype="http://schema.org/WebSite"> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TK7H6Z');</script> <meta charset="utf-8" /><script type="text/javascript">window.NREUM||(NREUM={}),__nr_require=function(e,n,t){function r(t){if(!n[t]){var o=n[t]={exports:{}};e[t][0].call(o.exports,function(n){var o=e[t][1][n];return r(o||n)},o,o.exports)}return n[t].exports}if("function"==typeof __nr_require)return __nr_require;for(var o=0;o<t.length;o++)r(t[o]);return r}({1:[function(e,n,t){function r(){}function o(e,n,t){return function(){return i(e,[c.now()].concat(u(arguments)),n?null:this,t),n?void 0:this}}var 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x=0,E=e(4)},{}]},{},["loader"]);</script> <meta name="HandheldFriendly" content="True" /> <meta name="MobileOptimized" content="320" /> <meta name="viewport" content="width=device-width, minimum-scale=1, initial-scale=1" /> <link rel="canonical" href="https://www.harvard.edu" itemprop="url" /> <link rel="shortcut icon" type="image/ico" href="/sites/all/themes/hedu2015/assets/img/favicon.ico" /> <meta name="apple-mobile-web-app-capable" content="yes"> <link rel="apple-touch-icon-precomposed" href="/sites/all/themes/hedu2015/assets/img/apple-touch-icon-144x144.png" /> <meta name="msapplication-TileImage" content="/sites/all/themes/hedu2015/assets/img/apple-touch-icon-144x144.png" /> <meta name="msapplication-TileColor" content="#222222" /> <title itemprop="name">Harvard University</title> <meta name="robots" content="index,follow,NOODP" /> <meta name="description" content="Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard University is made up of 11 principal academic units." /> <meta name="keywords" content="Harvard University, College, Education, Innovation, Teaching, Learning" /> <meta name="node_id" content="60293" /> <meta property="fb:admins" content="593072576,599799799,662979311,613602264" /> <meta property="fb:page_id" content="105930651606" /> <meta property="fb:app_id" content="135898969862440" /> <meta property="twitter:account_id" content="1491443782" /> <meta name="twitter:site" content="@harvard"> <meta name="twitter:creator" content="@harvard"> <meta name="twitter:card" content="summary_large_image"> <meta property="og:site_name" content="Harvard University" /> <meta property="og:type" content="university" /> <meta property="og:title" content="Harvard University" /> <meta property="og:url" content="http://www.harvard.edu/" /> <meta property="og:description" content="Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard University is made up of 11 principal academic units." /> <meta property="og:image" content="https://www.harvard.edu/sites/default/files/default_images/harvard-social1200.jpg" /> <link rel="stylesheet" href="/sites/all/themes/hedu2015/assets/css/harvard.min.css?v=20161206a" /> <link href="/sites/all/themes/hedu2015/assets/css/print.css" rel="stylesheet" media="print" type="text/css" /> <script async="true"> var fontCSS = '/sites/all/themes/hedu2015/assets/css/fonts.min.css'; (function() { var wf = document.createElement('link'); wf.href = fontCSS; wf.rel = 'stylesheet'; var s = document.getElementsByTagName('link')[0]; s.parentNode.insertBefore(wf, s); })(); </script> <noscript> <link href="/sites/all/themes/hedu2015/assets/css/fonts.min.css" rel="stylesheet"> </noscript> <!--[if lt IE 9]> <script src="https://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.js"></script> <link href="/sites/all/themes/hedu2015/assets/css/ie.min.css" rel="stylesheet"> <![endif]--> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "CollegeOrUniversity", "name": "Harvard", "alternateName": "Harvard University", "url": "http://www.harvard.edu", "logo": "http://www.harvard.edu/sites/default/files/content/harvard-university-logo-151.png", "sameAs": [ "https://www.facebook.com/Harvard", "https://twitter.com/harvard", "https://www.instagram.com/harvard/", "https://www.youtube.com/harvard", "https://soundcloud.com/harvard", "https://www.linkedin.com/edu/school?id=18483" ] } </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebSite", "url": "http://www.harvard.edu", "potentialAction": { "@type": "SearchAction", "target": "http://www.harvard.edu/searches?searchtext={search_term_string}", "query-input": "required name=search_term_string" } } </script> </head>


Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 52.87.67.209
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1harvard.eduIN299A52.87.36.185
2harvard.eduIN299A52.87.67.209
3harvard.eduIN2089NSext-dns-2.harvard.edu
4harvard.eduIN2089NSext-dns-1.harvard.edu
5harvard.eduIN180MX100mx0a-00171101.pphosted.com
6harvard.eduIN180MX100mx0b-00171101.pphosted.com

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site failed plain text email test. 1 plain text email found.

Plain Text Email List

  • your_email@email.com


Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

CURL Response

urlhttps://www.harvard.edu/content typetext/html; charset=utf-8
http code200header size1263
request size383filetime-1
ssl verify result0redirect count2
total time0.417745namelookup time0.000436
connect time0.002828pretransfer time0.031881
size upload0size download57294
speed download137150speed upload0
download content length-1upload content length-1
starttransfer time0.044746redirect time0.366102
redirect urlprimary ip104.16.152.6
certinfoprimary port443
local ip192.168.53.235local port21112

Mobile Friendly Check


Mobile Friendly : Yes

Score : 96

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 3
Links too close together 0.019066450109456
CMS: DRUPAL
Locale: en_US
Roboted Resources: 4
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

PAGE SPEED

Usability Score


Page Statistics


numberResources73numberHosts22
totalRequestBytes11374numberStaticResources51
htmlResponseBytes135515overTheWireResponeBytes4991246
cssResponseBytes393076imageResponseBytes2350406
javascriptResponseBytes1883181otherResponseBytes229068
numberJsResources22numberCssResources4


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your Page Specifies A Viewport Matching The Device's Size, Which Allows It To Render Properly On All Devices. Learn More About configuring viewports.

Size Content To Viewport

The page content is too wide for the viewport, forcing the user to scroll horizontally.
Size the page content to the viewport to provide a better user experience.

The Page Content Is 416CSS pixels wide, but the viewport is only 412CSS pixels wide. The following elements fall outside the viewport:

  • <button type="button" class="slick-next">Next</button>

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/" class="harvard-heading__link">Harvard University</a> is close to 1 other tap targets
  • The tap target <a href="http://twitter…HarvardNetwork">#HarvardNetwork</a> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has2redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://harvard.edu/
  • http://www.harvard.edu/
  • https://www.harvard.edu/

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://a248.e.akamai.net/chartbeat.download.akamai.com/102508/js/chartbeat.js
  • https://api.survicate.com/assets/survicate.js
  • https://w.soundcloud.com/player/api.js
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagmanager.com/gtm.js?id=GTM-TK7H6Z
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/116026588849778?v=2.8.1
  • https://js-agent.newrelic.com/nr-1044.min.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.9KiB ( 13%reduction ).

  • https://www.harvard.edu/could save 1.9KiB ( 13%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 5.7KiB ( 31%reduction ).

  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/slick/slick.js could save 2.3KiB ( 21%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/js/script.js could save 2.2KiB ( 51%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/js-element-queries/ElementQueries.js could save 1.1KiB ( 37%reduction )

Render-blocking JavaScript And CSS

Your page has (2) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/css/harvard.min.css?v=20161206a
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/css/fonts.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1MiB ( 63%reduction ).

  • https://www.harvard.edu/sites/default/files/feature_item_media/111717_Alzheimers_0531%20copy.jpg could save 415.5KiB ( 78%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/111717_Alzheimers_0531%20copy%202.jpg could save 253KiB ( 78%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/dionne-6051%20copy.jpg could save 76.7KiB ( 56%reduction )
  • https://www.trumba.com/i/DgBz3vZrgw8ffIEFDUNVn8%2AW.jpg?nocache=636443673073794000 could save 61.9KiB ( 75%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/dionne-6051.jpg could save 39.1KiB ( 51%reduction )
  • https://harvardgazette.files.wordpress.com/2017/12/dscn0626-140.jpg could save 36.9KiB ( 85%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/100417_Calcagnini_Lily_139%20copy.jpg could save 33.7KiB ( 32%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/100417_Calcagnini_Lily_139%20copy%202.jpg could save 24.4KiB ( 39%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/socialFooter@2x.png could save 20.5KiB ( 67%reduction )
  • https://www.trumba.com/i/DgC89UtF6yEx9VwpIDz2MlJR.jpg could save 20.2KiB ( 27%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/shield.png could save 17.1KiB ( 66%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/HBS_NBA_09.05.17_070-26%20copy%202.jpg could save 6.9KiB ( 11%reduction )
  • https://harvardgazette.files.wordpress.com/2017/10/102717_conjoined_504_140.jpg could save 6.4KiB ( 50%reduction )
  • https://harvardgazette.files.wordpress.com/2017/11/112917_despair_005_140.jpg could save 6.1KiB ( 46%reduction )
  • https://harvardgazette.files.wordpress.com/2017/10/100517_deshaw_058.jpg could save 4.3KiB ( 37%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/social-color-sprite@2x.png could save 3.1KiB ( 13%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/arrow-right@2x.png could save 2KiB ( 66%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/icon-goto@2x.png could save 1.4KiB ( 53%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/img/search-icon@2x.png could save 1.2KiB ( 51%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources72numberHosts22
totalRequestBytes11230numberStaticResources50
htmlResponseBytes151937overTheWireResponeBytes4881194
cssResponseBytes375314imageResponseBytes2242973
javascriptResponseBytes1882986otherResponseBytes227984
numberJsResources22numberCssResources4


PAGE SPEED

Landing Page Redirects

Your page has2redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://harvard.edu/
  • http://www.harvard.edu/
  • https://www.harvard.edu/

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://a248.e.akamai.net/chartbeat.download.akamai.com/102508/js/chartbeat.js
  • https://api.survicate.com/assets/survicate.js
  • https://w.soundcloud.com/player/api.js
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagmanager.com/gtm.js?id=GTM-TK7H6Z
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/116026588849778?v=2.8.1
  • https://js-agent.newrelic.com/nr-1044.min.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.9KiB ( 13%reduction ).

  • https://www.harvard.edu/could save 1.9KiB ( 13%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 5.7KiB ( 31%reduction ).

  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/slick/slick.jscould save 2.3KiB ( 21%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/js/script.jscould save 2.2KiB ( 51%reduction )
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/js-element-queries/ElementQueries.jscould save 1.1KiB ( 37%reduction )

Render-blocking JavaScript And CSS

Your page has (2) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/css/harvard.min.css?v=20161206a
  • https://www.harvard.edu/sites/all/themes/hedu2015/assets/css/fonts.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1.7MiB ( 81%reduction ).

  • https://www.harvard.edu/sites/default/files/feature_item_media/111717_Alzheimers_0531%20copy.jpg could save 496.9KiB ( 93%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/111717_Alzheimers_0531%20copy%202.jpg could save 253KiB ( 78%reduction )
  • https://www.trumba.com/i/DgBb8EAZUmGiNI%2Aa6cDOC9Xx.png could save 165.6KiB ( 83%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/dionne-6051%20copy.jpg could save 119.2KiB ( 87%reduction )
  • https://www.harvard.edu/sites/default/files/feature_item_media/HBS_NBA_09.05.17_070-26.jpg could save 94.2KiB ( 84%reduction )
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